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Liz Balmaseda
EQUINNOX COLLECTION REDESIGN
Our equinnox collection is a capabilities collection that sales reps can take out
into the field to better explain our design capabilities. I was given the task of
redesigning and rebranding this collection
for our 2020 catalog. Our focus for 2020
was going to be an eco-friendly line and I wanted this to be apparent in the new logo, color and photo selection.
Logo design
Branding/Guidelines
Color Palette
Photo selection
Product collection design
Catalogue layout
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